“Marketing With No Money” Idea
Easy customizing with some simple office supplies and a color printer:
Purchase the business card size perforated paper and print a “Welcome” message on it, including the phone # of the office. We then glue these to some inexpensive refrigerator magnets that are the same size, and voila, the residents have an easily accessible way to reach the office – right on their refrigerator.
Purchase some small box type containers – either in the shape of a house, a Chinese food container, etc. (available at local import stores or oriental trading company, etc.) and glue a cute message on there – printed on those same business card size notes. Fill with candy, and you are ready to go!
Small boxes of inexpensive stationery and pens can be tied together with a simple ribbon and a welcome card put there.
Print out one or two pages of return address labels for the new resident as part of their move-in gifts.
Other tricks…
A lot of paint vendors will have miniature paint cans that you can fill with candy, etc. or even touch up paint as move in gifts.
Work with local pizza delivery companies – we have exchanged coupons and free advertising for them by letting them put in a small box with a coupon on it for one free pizza upon move-in – with two sodas. We put these in the refrigerators for the new move-ins – and our residents’ first meal is free!
Contributed by Micha Breen
Tags: Apartment Marketing, Multifamily Brainstorming Sessions, Multifamilypro
